SEO and Content Strategy
Collaborated with manager and outside agencies to launch redesigned, search optimized website, increasing the number of users by 56% and decreasing the bounce rate by 42% in the first year.
E-mail Marketing
Developed and implemented strategic plans for e-mail marketing and online presence in collaboration with manager. Improved list health, resulting in 57% (1 time) subscriber open rate over six month period.
Social Media
Strategy developed in collaboration with communications manager to engage families and community peers.
Advertising
Strategy developed in collaboration with communications manager to engage families and community peers.